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Independents are most likely to oppose to a party or candidate rather than support its alternate - new research from Joseph Siev has found. Read more here.

Up to half of consumers may decide to pour perfectly good milk down the drain based solely on their glance at the date label on the carton – new research from Brian Roe has found. Read more here…

Decision-making capabilities of college students – including some graduating this spring – were likely negatively affected by the COVID-19 pandemic – new research from Melissa Buelow has found.…

Partisan conflict can be largely explained as differing views on how to amass and distribute resources – new research from Roy Baumeister and Brad Bushman has found. Read more here.

While low-credibilty publishers and high-credibility publishers had bursts of coverage at the same time, they often covered different topics – new research from Kelly Garrett has found. Read more…

Being able to take a quick walk to a nearby food retail store may be a significant factor in long-term weight loss after bariatric surgery – new research from Keeley Pratt has found. Read more…

While marketers seem to love creating new brand names by deliberately misspelling real words, consumers almost never like this tactic – new research from Rebecca Reczek has found. Read more here…

Children as young as 4 years old show evidence of a network in the brain found in adults that tackles difficult cognitive problems – new research from Zeynep Saygin has found. Read more here.

Electric vehicle test drives have the potential to change how people think of themselves – and that was linked to increased intention to buy – new research from Nicole Sintov has found. Read more…