News
Political independents are more negative than partisans
Independents are most likely to oppose to a party or candidate rather than support its alternate - new research from Joseph Siev has found. Read more here.
Label date, not phrasing, drives consumer decisions to toss food
Up to half of consumers may decide to pour perfectly good milk down the drain based solely on their glance at the date label on the carton – new research from Brian Roe has found. Read more here…
Evidence of ‘pandemic brain’ in college students
Decision-making capabilities of college students – including some graduating this spring – were likely negatively affected by the COVID-19 pandemic – new research from Melissa Buelow has found.…
A new theory of what drives partisan conflict and hostility
Partisan conflict can be largely explained as differing views on how to amass and distribute resources – new research from Roy Baumeister and Brad Bushman has found. Read more here.
Sharing on Facebook reveals two very different news environments
While low-credibilty publishers and high-credibility publishers had bursts of coverage at the same time, they often covered different topics – new research from Kelly Garrett has found. Read more…
Nearby food stores affect results after weight-loss surgery
Being able to take a quick walk to a nearby food retail store may be a significant factor in long-term weight loss after bariatric surgery – new research from Keeley Pratt has found. Read more…
Unconventional spellings are a ‘Badd Choyce’ for brand names
While marketers seem to love creating new brand names by deliberately misspelling real words, consumers almost never like this tactic – new research from Rebecca Reczek has found. Read more here…
Children use the same brain network as adults for tough problems
Children as young as 4 years old show evidence of a network in the brain found in adults that tackles difficult cognitive problems – new research from Zeynep Saygin has found. Read more here.
How a test drive may lead to an electric vehicle purchase
Electric vehicle test drives have the potential to change how people think of themselves – and that was linked to increased intention to buy – new research from Nicole Sintov has found. Read more…