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Unconventional spellings are a ‘Badd Choyce’ for brand names

March 8, 2023

Unconventional spellings are a ‘Badd Choyce’ for brand names

Person looking at products on a shelf

While marketers seem to love creating new brand names by deliberately misspelling real words, consumers almost never like this tactic – new research from Rebecca Reczek has found. Read more here.