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Label date, not phrasing, drives consumer decisions to toss food

September 29, 2023

Label date, not phrasing, drives consumer decisions to toss food

Label date, not phrasing, drives consumer decisions to toss food

Up to half of consumers may decide to pour perfectly good milk down the drain based solely on their glance at the date label on the carton – new research from Brian Roe has found. Read more here.