Daniel Zane

Graduate Student

In today’s increasingly interconnected society, consumers are often socially connected with others when evaluating products, undergoing experiences, etc. My research interests center around how social influence affects consumers’ decision making and experiences. My current projects specifically explore how consumers’ social environments influence their behaviors across domains such as ethical consumption and persuasion.

Picture for zane.7

560 Fisher Hall
2100 Neil Ave
Columbus, OH 43210