Robert Smith

Fisher College of Business

Robert Smith (PhD, Michigan, 2013) is an Assistant Professor of Marketing. His research is focused on answering the following questions: How can charities maximize charitable contributions?  How can consumers maximize their hedonic experiences with products? What inferences do people draw from attention and memory? Can advertisements change people's self-perceptions? What are the consequences of seeing a collection of people or products as a tight versus loose group?

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514 Fisher Hall
2100 Neil Avenue
Columbus, OH 43210