Rachael Gwinn

Graduate Student

I am interested in how people compute value for various consumer goods and translate that value into decisions. I’m also interested in the different factors that affect decision-making, with particular focus on attention’s role in choice and valuation. My research makes use of fMRI to further illustrate how our brain calculates value and applies it to economic choices as well as behavioral paradigms centering around attention manipulation in binary choice and drift diffusion modeling to further examine what aspects of the decision process are affected by factors such as attention.

Picture for gwinn.32

200A Lazenby Hall
1827 Neil Ave.
Columbus, OH 43210