Joseph Goodman


Professor Goodman is Assistant Professor of Marketing at the Fisher College of Business at The Ohio State University. His research investigates consumers’ attraction to large product and feature assortments, and their ensuing choice overload and variety seeking behavior. Prof. Goodman’s research also investigates how consumer experiences and superstitions influence consumer happiness and satisfaction.

Joseph Goodman photo
532 Fisher Hall
2100 Neil Ave Columbus, OH 43210