Micah Berman

College of Public Health & Moritz College of Law

Assistant Professor

My research addresses consumer decision-making as it relates to tobacco and other harmful products, and it explores related questions of legal and regulatory policy.  In particular, I am interested in how various types of marketing and advertising impact consumer choices, as well as the effectiveness of regulatory measures intended to inform consumer decision-making.  I am also interested in how emerging scientific evidence about the process of decision-making challenges established legal doctrines relating to public health.

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342 Cunz Hall
1841 Neil Ave
Columbus, OH 43210