
Title: Brain mechanisms of food liking and wanting
Abstract: The pleasure of tasty foods, and the desire to eat them, arise in our brain – and are not simply in foods themselves. This talk will describe findings revealing hedonic hotspots in the brain that generate intense ‘liking’ for sweetness, larger brain systems that generate ‘wanting’ to eat, and relations between mechanisms of natural appetite and potential addictions.
Funding for this event is provided by Decision Sciences, Dentistry, and Food & Agriculture