February 19, 2015
11:00AM - 12:30PM
Journalism Building Room 360
Add to Calendar
2015-02-19 12:00:00
2015-02-19 13:30:00
Edward Maibach (George Mason University)
Dr. Edward Maibach is widely considered the foremost expert on climate change communication in the United States. His talk is joinly sponsored by the OSU School of Communication, the Byrd Polar & Climate Research Center, and the Behavioral Decision Making Initiative Title: TV Weathercasters as Climate Educators: Making the Climate Local Abstract: Dr. Edward Maibach, Director of the Center for Climate Change Communication (4C) at George Mason University will be giving a talk entitled "TV Weathercasters as Climate Educators: Making the Climate Local." American adults trust TV weathercasters as a source of information about climate change. Upon learning this factoid, a senior TV meteorologist working in the Washington DC media market phoned the lead investigator at Mason with a proposition: let's work together to test the proposition that TV weathercasters can be effective climate educators. That call, eventually, led to three NSF grants (and philanthropic funding), and to a partnership involving universities (Mason, Yale, and Cornell), non-profit organizations (Climate Central), professional societies (American Meteorological Society and National Weather Association), and government agencies (NOAA and NASA), and to considerable evidence that supports the proposition that America's TV weathercasters can indeed play an important role in educating the public about the local consequences of a global challenge.
Journalism Building Room 360
OSU ASC Drupal 8
ascwebservices@osu.edu
America/New_York
public
Date Range
Add to Calendar
2015-02-19 11:00:00
2015-02-19 12:30:00
Edward Maibach (George Mason University)
Dr. Edward Maibach is widely considered the foremost expert on climate change communication in the United States. His talk is joinly sponsored by the OSU School of Communication, the Byrd Polar & Climate Research Center, and the Behavioral Decision Making Initiative Title: TV Weathercasters as Climate Educators: Making the Climate Local Abstract: Dr. Edward Maibach, Director of the Center for Climate Change Communication (4C) at George Mason University will be giving a talk entitled "TV Weathercasters as Climate Educators: Making the Climate Local." American adults trust TV weathercasters as a source of information about climate change. Upon learning this factoid, a senior TV meteorologist working in the Washington DC media market phoned the lead investigator at Mason with a proposition: let's work together to test the proposition that TV weathercasters can be effective climate educators. That call, eventually, led to three NSF grants (and philanthropic funding), and to a partnership involving universities (Mason, Yale, and Cornell), non-profit organizations (Climate Central), professional societies (American Meteorological Society and National Weather Association), and government agencies (NOAA and NASA), and to considerable evidence that supports the proposition that America's TV weathercasters can indeed play an important role in educating the public about the local consequences of a global challenge.
Journalism Building Room 360
Decision Sciences Collaborative
decisionsciences@osu.edu
America/New_York
public
Dr. Edward Maibach is widely considered the foremost expert on climate change communication in the United States. His talk is joinly sponsored by the OSU School of Communication, the Byrd Polar & Climate Research Center, and the Behavioral Decision Making Initiative
Title: TV Weathercasters as Climate Educators: Making the Climate Local
Abstract: Dr. Edward Maibach, Director of the Center for Climate Change Communication (4C) at George Mason University will be giving a talk entitled "TV Weathercasters as Climate Educators: Making the Climate Local." American adults trust TV weathercasters as a source of information about climate change. Upon learning this factoid, a senior TV meteorologist working in the Washington DC media market phoned the lead investigator at Mason with a proposition: let's work together to test the proposition that TV weathercasters can be effective climate educators.
That call, eventually, led to three NSF grants (and philanthropic funding), and to a partnership involving universities (Mason, Yale, and Cornell), non-profit organizations (Climate Central), professional societies (American Meteorological Society and National Weather Association), and government agencies (NOAA and NASA), and to considerable evidence that supports the proposition that America's TV weathercasters can indeed play an important role in educating the public about the local consequences of a global challenge.
