Thu, January 13, 2011
3:00 pm - 4:00 pm
Dreese Hall 264
Harnessing Psychology to Promote Vaccination
Health outcomes are determined in part by the behavior of individuals, and these behaviors are in turn guided by internal decision processes. How can an understanding of decision processes be harnessed to promote healthier behavior? In this talk I use vaccination behavior as a test bed for addressing this question and present studies that examine how vaccination decisions are influenced by framing, emotions, and the default effect.
Dr. Chapman is a Professor in the Department of Psychology at Rutgers University. You can learn more about Dr. Chapman's research at http://www.rci.rutgers.edu/~gbc/