Fisher 554 Hall
2100 Neil Ave., Columbus, OH 43210
My research focuses on harnessing consumers’ cognitive and affective resources to increase their well-being. Consumers make countless daily decisions in the pursuit of happiness—whether and how to spend or save their money, what and how much to eat, and when and how to help others. I explore how consumers strive to maximize their well-being in three central domains: financial, physical, and prosocial. Using a combination of laboratory and field experiments, I design interventions that both influence consumers’ behavior and identify the underlying cognitive and affective mechanisms that drive the success—and failure—of such efforts.