Joseph Goodman

Professor Goodman is Assistant Professor of Marketing at the Fisher College of Business at The Ohio State University. His research investigates consumers’ attraction to large product and feature assortments, and their ensuing choice overload and variety seeking behavior. Prof.

Emily Patterson

My primary area of expertise is human factors engineering, which is a multidisciplinary approach to the design of automated decision support that aids human cognition in complex settings.

Hyunyi Cho

Hyunyi Cho (PhD, Michigan State University; MA, Michigan State University; BA, Ewha Women’s University) is a Professor in the School of Communication at the Ohio State University. Cho’s current research focuses on health communication and risk communication.

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