The Decision Sciences Collaborative (DSC) is giving away
APPLYING FOR THE 2017 DSC SPRING RESEARCH FORUM:
My research interests focus on the role of lay theories and social influence on consumer decision making. I am particularly interested in prosocial consumption and consumer evaluations of new marketplace models (e.g. the peer economy) and technologies.
My research examines cancer patients’ decisions about their surgical treatments. I’m particularly interested in understanding and improving breast cancer patient decision making about breast reconstruction after mastectomy and prophylactic mastectomy.