My research interests focus on the role of lay theories and social influence on consumer decision making. I am particularly interested in prosocial consumption and consumer evaluations of new marketplace models (e.g. the peer economy) and technologies.
My research examines cancer patients’ decisions about their surgical treatments. I’m particularly interested in understanding and improving breast cancer patient decision making about breast reconstruction after mastectomy and prophylactic mastectomy.
Professor Goodman is Assistant Professor of Marketing at the Fisher College of Business at The Ohio State University. His research investigates consumers’ attraction to large product and feature assortments, and their ensuing choice overload and variety seeking behavior. Prof.