Selin Malkoc

Marketing
Faculty
Selin A. Malkoc received her Ph.D. in marketing from the University of North Carolina, Chapel Hill. Prior to joining Fisher College of Business, she was a faculty member at the Carslon School of Business, University of Minnesota, as well as at the Olin School of Business, Washington University in St. Louis.
 
Dr. Malkoc’s research focuses on the area of consumer behavior, with an emphasis on intertemporal matters. Specifically, her research examines how consumers make decisions where the outcomes are spread over time, as well as how they perceive and consume their time. She has explored why consumers might show impatience despite their best intentions and proposed several mechanisms that can help consumers make better decisions for themselves. Dr. Malkoc also studies how consumers can best allocate their time between work and leisure to maximize their short and long term happiness. Her work has important implications to consumer well-being, as well as long term consumer satisfaction.