BUSML 8250 - Consumer Behavior and Judgment and Decision-Making
4 units |
This class provides students an introductory overview of judgment and decision making (JDM, aka Behavioral Decision Making) research, with a slant on consumer behavior. The field of JDM is heavily grounded by the disciplines of economics, psychology, and statistics and now has major contributions from most business domains as well (organizational behavior, behavioral accounting, behavioral finance, marketing, consumer behavior, etc.). We will look at some of the classic articles and theories that started the movement and current work that has updated these theories.